Project: Pet Moustache
Client: Burger King
Agency: Crispin Porter + Bogusky
My role: Interactive Designer (concept, design)

Description: Burger King brought back the Western Whopper for a limited time, encouraging people to bring out their inner cowboy. Petmoustache.com let users upload pictures of themselves and grow a moustache. If users didn’t want just a typical ‘stache, the site allowed them to comb, wax, curl, clip and shave styles for their moustache. Create a log in and they could keep their moustache as a pet and watch it grow over time. Neglect the ‘stache and it would grow out of control. Come back to the site to groom the ‘stache and they could accrue enough health points to make it in the Top 10 Gallery. Users could export a jpeg image to send to their friends, or take it to the next level and send a singing telegram. Never has the moustache made such a strong comeback than with the Western Whopper and petmoustache.com. Bring out your inner cowboy, cowboy.

Awards:
* Cannes Lions 2008: Cyber Lions Shortlist
* London International Awards Finalist
* FWA Site of the Day



This integrated campaign run with the TV commercials below.