Project: YouTube Channel Visa Longest Goal

Agency: AKQA
Client: Visa
My role: concept / design

Description:
The channel’s sole purpose is to get fans to upload videos of their best “goooal!” cheer and weave them together to create one never-ending, triumphant chant.

Most soccer fanatics are already familiar with the the elongated and climactic pronouncement of the word “gol,” and recall that it was made popular by Spanish-language sportscastor Andrés Cantor at World Cups held in the early 90s. Cantor reprises his now famous cheer for the YouTube channel and even includes a few tips for YouTubers looking to improve upon their shouting abilities.